1. About the brand
Veggroom: Home farm that fits into any furniture
WHAT:
Veggroom is a brand that invents household-friendly, vegetable-growing modulars that are soil-free.
WHY:
Grace is a science graduate with passion in farming, engineering and furniture design. She realised there are no household friendly farming kits out there for her to grow vegetables, esp. in Hong Kong. Even if there is, they have limited variety of plants they can grow, plus good yield takes a lot of effort.
HOW:
Using her scientific knowledge and passion for interior design, she marry the two and invented a soil-free, versatile, detachable vegetable growing modular set that can be plugged into all corners of a home with an automated farming system, which enable any seeds to grow.
One of the most unique technology for the modular is its soil free system -allowing for a growth speed of up to 5x faster than soil-based methods.
WHAT’S GOING ON NOW:
They are going to crowd fund for their latest model – Verda Garden Modular in Kickstarter.
2. About the founders
Grace Ho
Founder and Product developer
The Vision
Grow your own food anywhere
Veggroom promotes growing your own food by making convenient products for busy citizens and those who are looking for an easy solution to growing safe and healthy vegetables, plus marring green living with home decors.
3. Challenges and opportunity
Insufficient funding leads to product refinement and even more innovation
Challenge
In 2022, Veggroom launched their first kickstarter campaign. However, they didn’t have sufficient funding to make their first model come to life.
Solution
They did not give up. First failure pushed the team even more to invent better models. Eventually, they introduced the 2nd model – Vera Garden Modular with their 2nd launch campaign on Kickstarter very soon.
4. Brand Development Timeline
2021
Veggroom founded
2022
First kickstarter campaign launched
2023
Launching 2nd kickstarter campaign very soon
5. The Future
Successful Kickstarter campaign; sending modular everywhere around the world, including Hong Kong as a base
