1. About the brand
Mr n Mrs Moon: HK’s popular animated couple that’s 3D moons
WHAT:
Mr n Mrs Moon is a 3D animated figure series on IG, with a storyline that is based on the founding couples’ daily moments.
WHY:
The artist believes the moon is especially mysterious for her. It accompanied her childhood whenever she looked out at night. She also related “moon face” to Middle Age times in Europe, where people painted human faces in their moon drawings.
The artist also said as she and her husband are a very introverted couple, they think moon can represent their loneliness and tranquility especially at night, but at the same time portraying their characters and daily stories in a light and fun way, like having belly, butt and double chins.
HOW:
Mrs Moon is the designer and content creator for the IG, Mr Moon is responsible for the website and email enquiries.
WHAT’S GOING ON NOW:
They just did a collaboration with Mongkok’s shopping mall, T.O.P. during the Mid-Autumn Festival in 2022 with an exhibition and exclusive merchandise for sale.
2. About the founders
Mrs Moon
3D Artist, Founder
The Vision
To discover small and fun delights in our regular day-to-day
3. Challenges and opportunity
Full time job v.s. full time passion
Challenge
Mrs Moon has a full time designer job. Therefore she often finds not enough time to use for balancing both job duties and her personal project.
Solution
She quitted her stable full time graphic designer job and became a full time animator to chase her dream.
4. Brand Development Timeline
2021
Mr n Mrs Moon IG created
2022
Collaborated with multiple commercial brands including T.O.P. shopping mall and SWIFTYHK
Developed own merch line and online stickers
5. The Future
More stories, more design
Mrs Moon hopes to expand the brand to become like Kakao Friends in Korea, and develop more characters as Mr n Mrs Moon’s friends.