1. About the brand
Grandma’s Scones: The Hong Kong way of British Scones
WHAT:
Grandma’s scones is a Hong Kong online bakery shop selling scones that are altered in taste, ingredients and texture compared to the traditional British ones.
WHY:
Founder Evon wanted to challenge herself after working in the F&B industry for ten years. So she went to Le Cordon Bleu London to study for a patisserie diploma.
Her idea to start a new business didn’t come until 2019, where she wanted to do something positive to encourage people. She saw a market gap in Hong Kong for scones so she decided to start as an Instagram shop.
HOW:
Her scones are altered to become less dry and more buttery, and has a crunchy crust on the outside. She also doesn’t use eggs. She created many unique flavours, such as cinnamon apple, Hojicha, Poi, Baileys, Earl Grey etc.
They have a new flavour every month.
WHAT’S GOING ON NOW:
Their business grew exponentially and was not affected by Covid, as they live entirely online. They also have more WFH customers due to that.
They have collaborated with Hong Kong Tramways to launch a set of Christmas limited scone editions in 2022.
2. About the founders
Evon
Founder & Chef
The Vision
Bring joy and encouragement to Hong Kong people
Spreading positive energy via their slogan:
Life is like a box of (Grandma’s) scones
3. Challenges and opportunity
COVID outbreak
Challenge
Covid has led the immense slowing down of the F&B industry
Solution
By relying entirely on IG shop, their business was not affected greatly
4. Brand Development Timeline
End of 2019
Grandma’s scones founded on IG
2020
Business grew, sold over 5,000 scones in 3 months
2021
Pop-up in K11
2022
Pop-up in SOGO, Causewaybay
Collaborated with Hong Kong tramways to launch exclusive Christmas flavours
