1. About the brand
Foam Beer Brewery: Craft beers that have the taste of the vintage HK
WHAT:
Foam Beer Brewery is a craft beer brand that produces flavours that resemble the taste of Hong Kong’s historical drinks, perfumes and snacks.
WHY:
Formerly a western restaurant in Prince Edward, the owner wanted to try something new in view of the end of the restaurant’s rental contract.
He also wants to promote some classic HK food culture from the brand.
HOW:
The founder invents and brews new flavours in his former restaurant.
WHAT’S GOING ON NOW:
They currently have 6 flavours including sugar cane and imperatae, chenpi, hawthorn, bread, etc.
He also does collaborations such as with Alkie Monk Drinking Club (AMDC) to create NFTs.
2. About the founders
Angus Chan
Founder & Brewer
The Vision
FOCUS ON EXPERIENCE
Create the best ideas with the craziest mind,
and from beer flavours to promote HK culture
3. Challenges and opportunity
Price higher than market range; COVID outbreak
Challenge
Price of craft beer is higher than conventional big brands; without understanding the reason behind Hong Kong people don’t think it’s worth the price.
COVID-outbreak leading to a 40% sales cut.
Solution
Through constant education, innovation, and collaboration, the brand now produces more than 2000 Ls of beer and sells out quickly.
4. Brand Development Timeline
2017
Foam Beer Brewery is founded
2020
Despite business challenges, the team insisted to distribute self-made sanitizers to their community
2022
Business recovered and spiked
Created exclusive NFTs with Alkie Monk Drinking Club (AMDC)
5. The Future
Tell the Hong Kong story via beer
The team will continue to spread the unique HK culture via inventing more flavours.